Vittal reached out to us for the launch of a new promotional campaign for one of their health and medical emergency plans. In a highly competitive market with intense advertising pressure, we faced the challenge of repositioning the brand (branding effect) while also achieving positive results in inquiries, consultations, and sales (performance effect).
Based on the analysis of the category and the communication of Vittal’s main competitors, we recommended a change in the brand’s advertising profile, moving away from the commonly used stereotypes: the doctor, the patient, and the informative tone. Through successive comprehensive campaigns (TV, Digital, Radio, and Point of Sale), starting with the well-known “Angel” campaign, we have carved out a distinctive tone for Vittal. This approach has led to pieces that stand out in the market for their conceptual and creative quality.
“Angel,” our first campaign for the brand, was a resounding success! It led to a 180% increase in incoming calls to the call center with similar levels of media investment. In the following years, through an integrated strategy, Vittal solidified its position as the most important Emergency Medical Services brand in Argentina, achieving high levels of awareness and a clearly superior advertising profile compared to its competitors.