A BOUTIQUE B2B
PREMIUM-FRIENDLY AGENCY
WHERE CREATIVE EXCELLENCE
MEETS COST-EFFICIENCY
More than 20+ years developing leading brands.
Headquartered in Buenos Aires, Argentina, with a vibrant presence in Miami, USA.
At NSB, we have active operations staffed full-time in México DF, San José de Costa Rica, Bogotá, Santiago de Chile, and Río de Janeiro, our agency is strategically positioned across the Americas.
In the United States, we specialize in:
- B2B Brand Strategy & Visual Identity.
- B2B Marketing Automation.
- Engaging Content Creation, with a strong emphasis on impactful videos.
- Comprehensive Internal Communications: From strategic planning to seamless digital and tangible implementations.
- Cutting-edge Digital Development.
B2B SOFTWARE & TECHNOLOGY
Our extensive expertise in the B2B realm has led us to collaborate with prominent brands within the technology sector.
Starting from the initial stages of rebranding and positioning definition, our agency has crafted impactful Awareness and Lead Generation campaigns. These initiatives involve creating value-added content to shape a compelling “Thought Leadership” strategy that resonates powerfully with our clients’ target market.
Our projects have also encompassed:
- Strategic Branding Initiatives
- Engaging Participation in Technology Fairs and Exhibitions
- Effective Marketing Automation
Optimized Search Strategies
- Dynamic Digital Direct Marketing
- Exclusive VIP Client Loyalty Programs
- Innovative Event and Webinar Development
and much more.
At every step, our goal is to ensure our clients stand out in the competitive tech landscape, making a lasting impact and forging meaningful connections.
TRAVEL & ONLINE RETAIL
Over the course of more than 4 years, our partnership with DESPEGAR (LATAM’s equivalent to EXPEDIA) as their ATL communication agency has provided us with invaluable insights into the intricacies of the online travel sales industry.
With a specific emphasis on high-impact strategies across a range of media (both offline and online, including TV, radio, digital display, paid social media, and YouTube), we’ve successfully orchestrated numerous campaigns and crafted compelling content for both Awareness and Demand/Traffic Generation.
The parallel between this venture and traditional large-scale national retail businesses is striking, particularly in the realm of perpetual demand generation and ongoing offers. The constant push for attention mirrors the dynamic of intense weekly advertising often seen in major retail enterprises.
AGRIBUSINESS
We stand as one of the most established regional agencies within the agricultural realm.
Our expertise is rooted in the creation of comprehensive 360 Communication Strategies and Plans for the leading brands within the agricultural sector. This spans actions targeted at the Distribution Channel (B2B), encompassing Loyalty Programs, Coordination of Technical Workshops and Annual Commercial Network Events. Additionally, we conduct market research studies and execute large-scale campaigns aimed at producers. These efforts span both offline mediums (national and regional radio, cable TV, regional TV, newspapers) and online platforms (social media, marketing automation, email marketing, display advertising, and digital agricultural media).
Our legacy is built on a profound understanding of the agricultural landscape, enabling us to connect brands with their audiences effectively, utilizing a multi-faceted approach that embraces both traditional and modern communication channels.
EMPLOYER BRANDING & INTERNAL COMMS
With over 15 years in the game as the go-to agency for Internal Communications across all of LATAM for The Coca-Cola Company, our top-notch team really knows their stuff.
Our leadership team brings a wealth of expertise in areas like Organizational Culture, Internal Brand Communication, Quantitative and Qualitative Research, tapping into external actions through internal brand advocates, crafting a robust Employer Brand, and empowering internal initiatives that sync seamlessly with the company’s growth objectives.
HOME DECORATION, CONSTRUCTION & PAINTING BRANDS
Strengthening our B2B2C expertise, we’ve also executed a multitude of Brand Communication and Advertising strategies for companies in the construction materials, paints, and home products sectors.
Our services encompass ventures within the Commercial Channel (B2B), as well as the creation of awareness through various media channels, spanning from traditional to digital (comprehensive creative campaigns, TV, radio, social media, YouTube, and search). Additionally, we excel in driving direct demand (D2C) among end consumers.
SME BRANDING
We’ve undertaken numerous brand launch (start-up) or repositioning projects for SMEs in both Argentina and the United States.
Our background spans a wide array of sectors: food, beverages, consulting, technology, professional services, music studios, agricultural business, construction & home improvement, Real Estate, among others.
