Roland
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
ROLAND is a fresh men’s clothing brand that emerges amid the Covid-19 pandemic. The brand’s DNA centers around creating and selling garments that transcend a single fashion season, operating exclusively through a 100% online sales platform.
Conceived by a young Argentine designer, NSB was enlisted to undertake the comprehensive branding process and to formulate the e-commerce strategy and digital promotion for ROLAND. This initiative is characterized by its unique context within the pandemic and the evolving landscape of online retail.
FOCUS ON STRATEGY AND CREATIVITY.
Aligning with the desired positioning, we crafted the concept of “TIMELESS CLOTHING” and designed a minimalist and exclusive e-commerce website. This concept was subsequently communicated through digital campaigns on Facebook and Instagram.
Furthermore, the agency took charge of producing brand elements such as bags, and also managed product photography, conducted in the studio located within our offices. This multi-faceted approach highlights our emphasis on strategy and creativity across different elements of the brand’s identity and promotion.
RESULTS AND ADDED VALUE.
In a mere 45 days, we accomplished the brand’s launch, encompassing the creation of its complete visual and narrative identity, product photography, and an integrated website with Facebook eCommerce, MercadoPago, and Argentina’s primary logistics providers.
To explore ROLAND’s products, kindly visit www.TiendaRoland.com.
