Samsung
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
SAMSUNG reached out to us for several online campaign collaborations aimed at unveiling various product lines to a massive audience. In this particular instance, operating under the catchy theme “Experience Music Your Way, Anywhere You Want,” we delved into the launch of the Samsung Wireless Audio Dock – a groundbreaking wireless sound system boasting a cutting-edge design.
FOCUS ON STRATEGY AND CREATIVITY.
Amid the social media boom, our approach zeroed in on crafting campaigns driven by (a) targeted display advertising efforts and (b) user-generated content contests. All of this was bolstered by promotional materials for Point of Sale displays.
SOCIAL MEDIA CAMPAIGNS, IN-STORE DESIGN & BANNER ADS
SAMSUNG is one of the fastest-growing brands in Argentina, and our contests and promotional efforts played a significant role in achieving these goals. All contests garnered substantial user participation, and the campaigns boasted engagement rates higher than the company’s social media average.
