SpringCM
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
SpringCM, a cloud file storage services brand headquartered in Chicago, USA, engaged NSB/Keane (our agency in the USA from 2013 to 2016) to spearhead the development of their new visual identity system and B2B communication strategy. This undertaking was set within the competitive landscape of cloud-based file management and storage. The engagement underscored the intersection of brand evolution and strategic communication in the rapidly evolving technology sector.
FOCUS ON STRATEGY AND CREATIVITY.
Following a rebranding process involving the creation of a new brand and a wholly refreshed visual system, our collaboration with SpringCM extended to encompass their Lead Generation and Branding communications. Our emphasis was specifically on the segment of business clients using SalesForce, the predominant CRM in the United States. Our scope of work encompassed creativity and execution in sector-related trade shows and exhibitions, including notable events like DreamForce in San Francisco. Additionally, our involvement extended to Direct Marketing, Internal Communications, Email Marketing, and Digital Display Campaigns. This comprehensive approach showcases the fusion of strategic direction and creative ingenuity across multiple communication channels.
BRAND RESULTS.
Following the completion of the rebranding process, the company achieved a significant milestone by securing its second round of capitalization, totaling over $15 million. Additionally, the events at Salesforce’s Dreamforce proved highly successful in generating new leads and enhancing brand visibility within their target niche. These outcomes underscore the tangible impact of our collaborative efforts in rebranding, strategic communication, and event engagement.
