Resumen del libro "IMAGEN CORPORATIVA" de Joan Costa

En comunicación somos lo que los demás piensan, sienten y creen que somos.
En el interior de esta nota, el resumen del libro del genial JOAN COSTA.

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A smartwatch is obsolete in three years; a luxury mechanical watch, properly cared for, will outlive its owner. It marks the moments of a life—the promotions, the anniversaries, the births. It bears the subtle scratches and patina of daily wear, becoming a unique record of its journey.

This is the promise of legacy. A Patek Philippe advertisement famously stated, "You never actually own a Patek Philippe. You merely look after it for the next generation." This sentiment encapsulates the true essence of haute horology.

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