KNOW-HOW
B2B, B2C, D2C & B2B2C
Over the past 20 years, we have developed specialized expertise across diverse industries and service verticals.
We are a full-service agency with expertise in the following business models:
B2B: companies selling to other businesses.
B2B2C: companies reaching consumers through external commercial networks, whether exclusive or multi-brand.
D2C: manufacturers beginning to sell directly to customers via online channels.
B2C: companies selling directly to end consumers through the internet and/or mass offline sales channels.
TECHNOLOGY & B2B SOFTWARE
Our B2B expertise has enabled us to partner with leading brands in the tech sector.
Starting with rebranding processes and positioning definition, our agency has crafted Awareness and Lead Generation campaigns, delivering high-value content to build an impactful “Thought Leadership” strategy that resonates with our clients’ target markets.
Our projects also focus on developing Branding initiatives, Technology Trade Show and Expo presence, Marketing Automation, Search, Digital Direct Marketing, VIP customer loyalty programs, event and webinar planning, and more.
travel & Retail online
Over four years as DESPEGAR’s ATL communications agency gave us deep insights into the online travel sales industry.
With a focus on mass media initiatives (both offline and online, including TV, radio, Digital Display, Paid Social Media, and YouTube), we’ve developed hundreds of Awareness and Demand/Traffic Generation campaigns and content.
The emphasis on demand generation and ongoing promotions aligns this business closely with traditional large-scale retail operations, characterized by national reach and high-frequency weekly advertising pressure.
AGRIBUSINESS
We are one of the most experienced national agencies in the agribusiness sector.
Our expertise is rooted in developing comprehensive 360 Communication Strategies and Plans for leading brands in the industry. Our work spans Distribution Channel (B2B) initiatives, Loyalty Programs, organizing Technical and Annual Conferences for Commercial Networks, as well as market research and large-scale campaigns for producers. We activate across both offline channels (national and regional radio, cable TV, regional TV, newspapers) and online channels (social media, marketing automation, email marketing, display, and digital agribusiness media).
EMPLOYER BRANDING & INTERNAL COMMS
In 2023, we celebrate 15 years as Coca-Cola’s Internal Communications agency for Latin America, with some Corporate-level projects as well.
Our leadership team brings extensive expertise in Organizational Culture, Internal Brand Communication, Quantitative and Qualitative Research, leveraging external actions through internal brand ambassadors, building Employer Brand, and empowering internal initiatives aligned with the company’s growth objectives.
CONSTRUCTION, PAINTS
& HOME IMPROVEMENT
Building on our B2B2C expertise, we have also led numerous Brand Communication and Advertising initiatives for companies in the construction materials, paints, and home improvement sectors.
Our services encompass Commercial Channel (B2B) actions and Awareness across mass and digital media (Comprehensive Creative Campaigns, TV, Radio, Social Media, YouTube, Search) as well as direct demand generation (D2C) with end consumers.
FOOD & BEVERAGE
As a full-service B2C agency, we have executed advertising campaigns for both Alcoholic and Non-Alcoholic Beverage brands, as well as for food products like Sugar and Snacks.
Our approach with these brands has focused on creating mass-appeal initiatives across digital and offline media: Strategy and Branding, Audiovisual Campaigns for TV & YouTube, Digital Display, and Brand Presence at Points of Sale.
SMALL
BUSINESS BRANDING
We have developed numerous brand launch (start-up) and repositioning projects for small and medium-sized enterprises (SMEs) in Argentina and the United States.
Our experience spans a wide range of industries, including food, beverage, consulting, technology, professional services, music studios, agribusiness, construction & home improvement, real estate, and more.
Pharma
Our beginnings were marked by a strong specialization in ethical product communications for major pharmaceutical companies operating in Argentina.
This experience taught us how to effectively communicate with medical professionals, and we began developing large-scale Awareness Campaigns (unbranded) and building an ecosystem that facilitated the progression from Awareness to Medical Consultation, and from Consultation to the prescription of the relevant medication.
Our services also included representation at key Medical Symposia and Conferences across various specialties for our brands.
