Ledesma Cañapack
The Client, the Agency, and the Context
LEDESMA called on us to create the branding and launch of CAÑAPACK, their latest innovation in the market: a revolutionary line of sustainable packaging made from 100% ecological thermoformed sugarcane pulp.
After analyzing the market and target audience, we developed a comprehensive communications strategy with different deliverables.
STRATEGY AND CREATIVITY
Following our brand strategy plan for the launch of your new take-away gastronomy product line, we created their visual identity, a new website that is intuitive, UX/UI friendly, and visually appealing, showcasing their product range. We also designed a series of graphic pieces to communicate Cañapack’s products and their attributes in a fresh and youthful tone.
Ledesma’s new proposal represents a step towards a greener future, with a positive impact on gastronomy and our planet.
CREATIVE PRODUCTION AND RESULTS.
Finally, the project included the full production of the advertising spot, for which we worked on the development of the creative concept, the scripts for the spot and its various video edits, as well as all 360 communication materials such as digital banners, social media posts, graphic ads, and more.
