Numir
The Client, the Agency, and the Context
Founded in 2015 and established presence in both the USA and LATAM, NUMIR specializes in providing advanced IT solutions tailored for SMEs.
With expertise in cybersecurity, cloud solutions, network infrastructure and collaboration, enhances business’s efficiency and security.
From the agency, we have been working on a comprehensive positioning and communication strategy that includes narrative, tone, and brand salience.
STRATEGY
AND CREATIVITY
For the strategy, we worked in-depth on a B2B communication plan, for which we conducted a desktop research of the competitive context, analyzed the target audience and their behavior in the segment, and evaluated the existing communication assets of the brand throughout the entire funnel of engagement with leads, prospects, and customers, providing recommendations for improvement.
In a second phase, we developed a renewed and fresh visual identity proposal that conveys professionalism while maintaining the brand’s youthful tone and essence.
Additionally, we worked on the development of the new website, for which we created new navigation wireframes and a fresh look and feel for the layouts, as well as the layout and implementation in WordPress.
We also worked on the script development for the institutional video for the website, which included creativity and the concept to be communicated, 2D animation, voiceover, and music proposal
CREATIVE PRODUCTION AND RESULTS.
The rebranding and launch of a new website helped NUMIR solidify its position in the SME market, led by Hispanic founders and executives. The company praised our work with a clear statement:
“NSB truly understood where our brand and message needed to go and delivered with professionalism and outstanding results—both visually and in how they articulated our services and who we are,” shared the company’s CEO.
