Roland
The Client, the Agency, and the Context
ROLAND is a contemporary clothing brand that has quickly become one of the trendiest fashion names in Buenos Aires.
The brand’s DNA revolves around creating and selling timeless garments that transcend seasons, complemented by specialty coffee and music as key elements of its unique offering.
Founded by a young Argentine designer, NSB was brought on board to develop its comprehensive branding, e-commerce strategy, digital marketing, and the design of its flagship store in Palermo Soho, Buenos Aires.
With its blend of “Clothing. Coffee. Music,” ROLAND stands out among local brands, achieving significant growth both in online sales and at its newly opened physical location.
FOCUS ON STRATEGY AND CREATIVITY.
Aligned with the desired positioning, we created the concept of “TIMELESS CLOTHING” and developed a minimalist, high-end e-commerce site, promoted through digital campaigns on Facebook and Instagram.
Additionally, our agency managed the production of all brand assets, including packaging, photography, point-of-sale layout and identity, as well as all digital advertising campaigns.
RESULTS AND ADDED VALUE.
In a mere 45 days, we accomplished the brand’s launch, encompassing the creation of its complete visual and narrative identity, product photography, and an integrated website with Facebook eCommerce, MercadoPago, and Argentina’s primary logistics providers.
In 2024, we designed and developed their flaghship retail store, located at Malabia 1659 in Buenos Aires.
To explore ROLAND’s products, kindly visit www.tiendaroland.com
