Buenos Aires | Miami | Latam
Our emphasis on Branding and Brand Strategy led us to Custom Storage, a Hardware and Cloud Solutions provider based in Scottsdale, USA. In a market marked by intense competition and rapid changes, the company recognized the need to update its name and cultivate a fresh brand identity. This transformation was aimed at positioning itself as a comprehensive player in the IT landscape.
Our approach began with streamlining the brand to “CStor,” retaining a connection to the historical brand while expanding its scope beyond the limitations of “storage,” reflecting the company’s broader service offerings. Simultaneously, we executed a comprehensive rebranding initiative, conceiving the concept “We look beyond IT” and adopting an owl symbol (attentive, intelligent, and ever-watchful) as the emblematic figure. Subsequently, we carried out Marketing Automation and Digital initiatives, culminating in the launch of a new website. This multifaceted approach underscores our fusion of strategic planning and creative innovation.
Presently, CStor stands as one of the most favored service providers when it comes to selecting a Hardware and Cloud Solutions company. It has carved out a distinct identity in the region, evolving into a brand that has taken flight on its own terms. This outcome underscores the success of our collaborative efforts in brand transformation and strategy development.