CStor
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Our emphasis on Branding and Brand Strategy led us to Custom Storage, a Hardware and Cloud Solutions provider based in Scottsdale, USA. In a market marked by intense competition and rapid changes, the company recognized the need to update its name and cultivate a fresh brand identity. This transformation was aimed at positioning itself as a comprehensive player in the IT landscape.
FOCUS ON STRATEGY AND CREATIVITY.
Our approach began with streamlining the brand to “CStor,” retaining a connection to the historical brand while expanding its scope beyond the limitations of “storage,” reflecting the company’s broader service offerings. Simultaneously, we executed a comprehensive rebranding initiative, conceiving the concept “We look beyond IT” and adopting an owl symbol (attentive, intelligent, and ever-watchful) as the emblematic figure. Subsequently, we carried out Marketing Automation and Digital initiatives, culminating in the launch of a new website. This multifaceted approach underscores our fusion of strategic planning and creative innovation.
BRAND RESULTS.
Presently, CStor stands as one of the most favored service providers when it comes to selecting a Hardware and Cloud Solutions company. It has carved out a distinct identity in the region, evolving into a brand that has taken flight on its own terms. This outcome underscores the success of our collaborative efforts in brand transformation and strategy development.
