Atanor is an agrochemical and chemical products company with almost 100 years of history in Argentina, and a strong mental presence in its target markets. A few years ago, we were called upon to revamp their corporate website, but we encountered a brand that required urgent redesign and an update to its communications.
Instead of simply presenting a new website, we embarked on a journey of creating a comprehensive visual identity system. This encompassed a brand design evolution, a fresh claim/positioning – achieved through tailored research with clients and distributors – revamped graphic materials, new product packaging, an updated corporate website, and fresh institutional and product campaigns. Furthermore, three years down the road, we’re still at it, playing a pivotal role in merging the Atanor and Albaugh brands after the holding acquired the company’s assets in Argentina.
As a result of our efforts, Albaugh acquired a majority stake in Atanor, solidifying its leadership in the realm of agrochemicals in the southern part of the continent. Yet perhaps our most notable achievement was raising the awareness among American stakeholders about the significance of a gradual rebranding approach, one that kept the “Atanor” brand within the new identity system. Today, Albaugh-Atanor continues to strengthen its leadership position and remains one of the most dynamic companies in the local agricultural world.