In the year 2005, a new and unfamiliar winery from an unconventional wine region. This was our starting point with Bodega del Fin del Mundo, and we were thus engaged to launch their brands into the competitive local and global wine market.
With “La Patagonia” as the guiding theme for all our actions, our comprehensive work centers around developing the brand’s advertising strategy across mass media. We concentrate on positioning each of their wine lines, along with creating, producing, and executing their offline and online campaigns.
Over the past 12 years, Bodega del Fin del Mundo (BDFM) has established itself as one of the top 10 most important and recognized wineries in the country, achieving incredibly high levels of awareness. From being an unknown brand, it has become a prominent player. Our comprehensive work in creative strategy, production, media planning, and buying has been a driving force behind this success, maintaining key unique concepts that have secured a place in Argentina.
Our latest project for the company was to develop a brand architecture manual for its various product lines, identifying their primary target audiences and their core messaging within the context of BDFM’s own winery brand.