Reebok
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Reebok stands as one of the foremost athletic brands globally, currently under the ownership of the Adidas Group. In 2015, we were called upon to handle their display campaigns and customize materials for outdoor advertising. Operating as a digital design and graphic advertising agency, we embraced this role in a dynamic partnership.
FOCUS ON STRATEGY AND CREATIVITY.
Our engagement with this client centered on the design and animation of banners and digital assets, involving the adaptation and localization of their global campaigns. On specific occasions, both Reebok and Adidas have reached out to us to conceptualize and craft creative ideas for their product launches, thereby providing a comprehensive service encompassing creativity and digital production for the brand.
BRAND RESULTS.
Through our collaboration with the agency, Reebok achieved significant cost savings and streamlined internal coordination by producing its digital implementations in Argentina instead of New York. To this end, we assembled a team capable of swiftly resolving their digital productions, encompassing intricate image retouching and creative adaptation of concepts.
Proactively or through specific invitations, we also participated in pitches and presentations for below-the-line (BTL) initiatives, such as launch events, engagements with journalists, or activations at key touchpoints like gyms or outdoor locations.
