Syngenta
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Syngenta, a global leader in the agrochemical sector, engaged our services for over 10 years to execute various institutional communication campaigns and campaigns for their different brands: AMISTAR XTRA, AMISTAR TOP, TASPA, ARTEA, CENTINELA, among others. This long-standing partnership unfolded within the ever-evolving context of the agrochemical industry.
ATL CREATIVITY, BRANDING & COMPREHENSIVE DESIGN.
Our collaboration with Syngenta spanned around a decade, during which we navigated the intricacies of their sector. However, a juncture arrived where we had to choose between this brand and another in the same sector, prompted by Syngenta’s acquisition of new seed companies.
Working alongside Syngenta, we gained invaluable insights into the agrochemical market, further establishing ourselves as one of the national agencies with substantial expertise in the agricultural sector.
BRAND RESULTS.
In the year following the launch of the first institutional campaign crafted by the brand in Argentina and created by NSB, the company achieved a notable milestone – it entered the list of the top 100 brands in Argentina (as per Clarín’s ranking). Furthermore, all of its chemical products secured leadership positions within their respective premium agrochemical segments.
