Wayd
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Once known as Criptomineriaya.com, WAYD was a prominent player in Argentina’s cryptocurrency landscape, specializing in crafting rigs for Bitcoin and Ethereum mining. In 2022, fueled by the substantial surge in the cryptocurrency market, we were summoned to reimagine their communication strategy and business approach. This venture encompassed a comprehensive rebranding project, entailing a complete name change, an overarching redesign, and the grand unveiling of their new website.
FOCUS ON STRATEGY AND CREATIVITY.
Our journey commenced with an immersive exploration of the local and regional landscape of companies engaged in cryptocurrency mining rig assembly. We delved deep into the world of other entities providing services such as Training, Consultation in Blockchain, and Crypto Asset Trading.
Armed with these insights, we advocated for the transition from “Criptomineriaya” to “Wayd” as the new name. This naming choice radiates modernity and credibility, while affording us the opportunity to expand the company’s service horizon. No longer confined to solely providing RIGS, Wayd can now offer comprehensive solutions encompassing Consultation, Trading Tips, Cryptocurrency Investment Management, and Mining Rig Assembly.
BRAND RESULTS.
In an impressively short span, we crafted an elevated brand identity for the company. Following the rebranding, WAYD is now perceived as a robust and contemporary enterprise – youthful yet professional, ambitious and reliable – standing out in a local landscape often dominated by less developed brands.
The new brand lays the groundwork for an expanded service portfolio, encompassing four distinct business units: (a) WAYD CMY RIGS – carrying forward the legacy of cryptocurrency mining rig assembly from https://waydfintech.com/, (b) WAYD TRAINING – dedicated to promoting online training in cryptocurrencies, (c) WAYD INSIDE TRADING – offering insights and recommendations for cryptocurrency trading, and (d) WAYD INVESTMENTS – focusing on managing cryptocurrency portfolios and investments in the S&P500.
