DONMARIO Semillas
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
In 2005, we were called upon by DonMario to be a part of their substantial national, regional, and global expansion efforts. Since then, NSB has been the advertising communication agency, collaborating closely with their Marketing team to develop comprehensive branding, advertising, digital, and B2B communication strategies targeted at distributors and media outlets.
FOCUS ON STRATEGY AND CREATIVITY.
Our approach revolved around capturing DonMario’s DNA as a national brand competing against global agribusiness giants. From a seed company with 40 people to becoming a global enterprise with over 700 employees, NSB has been instrumental in building a strong brand presence, not only in Argentina but also in Brazil (where we created and launched BrasMax) and on a global scale (where we constructed the GDM Seeds brand, the current holding of the DonMario Group).
BRAND RESULTS.
There is no other success story like this for NSB: DonMario is currently the #1 soybean seed company in Latin America, the #4 brand in reputation within the agricultural industry (behind brands that invest millions, like Monsanto, Ford, and Toyota), and a key player on both regional and global levels in the agricultural sector. When we started, it was an unknown brand; today, it enjoys high levels of awareness even in sectors not directly connected to agriculture.
