CloudGaia

Context

Cloudgaia, a Salesforce Summit Partner and a benchmark in digital transformation solutions, began a new chapter marked by its international expansion and the evolution of its organization. The challenge was to build a brand identity capable of reflecting that transformation, strengthening its positioning and projecting a vision of global growth.

Strategy

We developed a new brand platform centered on the concept «All-in for your growth», a positioning that expresses Cloudgaia's commitment to its clients' growth through expertise, innovation and a close relationship. Building on this idea, we redefined the narrative, tone of voice and visual identity system to build a more contemporary, solid brand aligned with its culture and international outlook. The project also included a complete redesign of the website and the development of the main communication assets for the launch of the new identity.

Results

The new identity was launched in 2025 as part of Cloudgaia's expansion strategy, consolidating an image more consistent with its evolution and its positioning as Salesforce's strategic partner in the region. The new brand ecosystem strengthened the company's perception both internally and externally, creating a more professional, approachable identity ready to support its next stage of growth.