Ledesma
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Since 2005, we have been partnering with Ledesma and its various product lines. Over the years, we’ve undertaken an array of advertising communication and branding projects. Our journey together has been a thrilling ride, leaving our mark on every division of the company and solidifying its market presence with creativity and strategy. The enduring trust that Ledesma has placed in us serves as a perpetual motivation to continually exceed expectations.
FOCUS ON STRATEGY AND CREATIVITY.
In one of our recent projects, the brand approached us to develop a creative campaign to promote the Ledesma Nat paper ream, which is manufactured sustainably from sugarcane and without chemical bleaches. Under the concept “So natural, it sparks conversation,” we devised a comprehensive campaign that highlights the product’s attributes within a “DESKTOP ECOSYSTEM.” We handled the design and production of all elements, including the advertising spot, effectively conveying the message of paper sustainability and quality while reflecting the brand’s commitment to the environment. We’re thrilled to continue collaborating on future initiatives.
BRAND RESULTS.
In the case of the LEDESMA NAT campaign, we successfully crafted an idea that solidified the brand’s position as a pioneer in utilizing renewable resources for paper production, thereby contributing to the PR and corporate reputation initiatives of the group. LEDESMA NAT has achieved remarkable sales success, further underlining the impact of our collaborative efforts.
BRANDING AND LAUNCH.
CAÑAPACK is the latest release from the LEDESMA product family. It’s a revolutionary line of sustainable packaging made from molded sugarcane pulp, which is not only recyclable but also 100% compostable. The company enlisted us for the brand’s branding and subsequent launch. Following our brand strategy plan, we designed the logo along with its brand guidelines, and created a series of graphic materials to communicate Cañapack and the product’s attributes with a fresh and youthful tone.
