Veritran
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
With a strong expertise in the financial industry and 15 years of presence, VERITRAN is one of the leading companies in Latin America in Low-Code solutions development; software that requires minimal coding to create complex transactional applications.
In September 2020, amidst the Covid-19 pandemic, we were approached for a comprehensive brand upgrade and repositioning project with a tight launch deadline.
Our agency, specializing in Branding and B2B Communication, assembled an internal multidisciplinary team comprising experts in branding, design, B2B copywriting, web development, and project management. Together, we launched a revitalized brand of world-class quality.
STRATEGY AND CREATIVITY FOCUS.
Our journey with VERITRAN began with an in-depth analysis of the brand’s key regional and international competitors, dissecting their positioning, communication strategies, and digital content.
With this information in hand and through extensive meetings with the company’s leadership team, we crafted a brand positioning, tone, and B2B communication strategy document that set the foundation for our work.
This analysis paved the way for a fresh brand identity, a new tagline, revamped positioning and commercial communication texts, a new website, and comprehensive lead generation and branding campaigns.
BRAND RESULTS.
We successfully rebranded the company and launched its new corporate website, available in three languages, all within an impressive 60-day timeframe, perfectly timed for the company’s 15th-anniversary celebration.
Our collaboration with VERITRAN carries on as a comprehensive agency, extending beyond brand actions, strategy, and creativity. We’re also handling Digital Support, Social Media Content, and Comprehensive Digital Media Planning (SEM and Display) for over 10 countries worldwide.
