Dos Anclas

Context

Dos Anclas, strongly associated with a single product (salt), needed to expand into the world of flavor and food, with a budget significantly lower than other brands in the mass segment.

Strategy

We built the positioning of “Sabores Dos Anclas” and developed integrated campaigns (TV, Radio, Digital, POS) for its launches of Sauces, Spices, Sweet Sauces and Corporate.

Results

The company had a strong expansion into the new categories, breaking stock launch after launch and coming to be seen as much more than a salt brand.