Ledesma

Context

We've worked with Ledesma and its different lines since 2005, leaving our mark on every division of the company with creativity and strategy across a years-long relationship.

Strategy

For Ledesma Nat —a sustainable sugarcane ream, free of chemical bleaches— we created the campaign “So natural it gets people talking,” with a “desk ecosystem” and full production of all the pieces, including the spot.

Results

The campaign positioned the brand as a pioneer in renewable resources for paper, supported the group's PR and reputation, and Ledesma Nat is a sales success.