Wayd

Context

A cryptocurrency-mining Rig-building company operated as “Criptomineríaya” in a local scenario dominated by underdeveloped brands.

Strategy

After studying the market, we recommended changing the name to “Wayd” —more modern and serious— and developed a new identity that enables an integrated offering: Rigs, Training, Inside Trading and Investments.

Results

In a very short time, Wayd came to be perceived as a robust, modern company with backing, ready to scale its new line of services.