Bodega del Fin del Mundo

Context

In 2005, a new and unknown winery, from a region not typical in the wine business, brought us on to advertise and launch its brands into the competitive local and global wine market.

Strategy

We supported the launch of its brands and, later, developed a brand-architecture manual for its different lines, identifying target audiences and core messaging within the winery-brand context.

Results

An orderly brand architecture that gave clarity and projection to the product lines of Bodega del Fin del Mundo.