SpringCM

Context

SpringCM, a Chicago-based cloud file-storage brand, brought NSB/Keane (our agency in the U.S. between 2013 and 2016) on board for its new identity system and its B2B communication strategy.

Strategy

After a complete rebranding, we worked on its Lead Generation and Branding focused on SalesForce clients: creativity and implementation at fairs like DreamForce, Direct Marketing, internal communications, email marketing and display campaigns.

Results

After the rebranding, the company secured its second round of capitalization for more than US$15M, and the DreamForce events were a success in lead generation and brand presence.