Despegar
THE CLIENT,
THE AGENCY,
AND THE CONTEXT.
Despegar is the top dog when it comes to travel, hotels, and vacation packages in Latin America. Picture this: back in November 2017, they invited us to a creative showdown, and guess what? We clinched the victory! Now, we’re the masterminds behind all those eye-catching TV and radio campaigns, not to mention the digital dazzle. It’s a partnership that’s taken off big time!
FOCUS ON STRATEGY AND CREATIVITY.
During the first year of our partnership, our focus was on revamping the brand and its communications, setting the stage for the upcoming re-branding that Despegar was about to undertake. This rebranding was effectively launched in 2019.
During this phase, we crafted a less cluttered and more refined visual identity, introducing new iconography for the various products offered by the company, aligning the identity with the new brand direction.
RESULTS AND ADDED VALUE.
Our initial campaign with Despegar achieved the highest digital viewability and engagement rates in their recent history!
The ongoing assessments from the client about our work have been consistently excellent. Currently, we are engaged in diverse creative and branding projects, with a focus on giving the brand a creative boost.
Developing and executing a weekly campaign with over 40 pieces to be distributed across media demands our daily dedication! As a result, we integrate our creativity, audiovisual and radio production, graphic design, digital expertise, and account management services, working
